Put your verified logo in every inbox

Mark Certificates work with BIMI and DMARC to display your authenticated brand logo or official seal next to the sender name — before your email is even opened. Three certificate types cover every organization, from global enterprises to government agencies.

Compare Mark Certificates

Three Mark Certificate types serve every organization — from private companies with registered trademarks to government agencies with official seals. Compare features below to find the right certificate for your brand.

Feature VMC — Verified Mark Certificate CMC — Common Mark Certificate GMC — Government Mark Certificate
Who it’s forPrivate organizations with a registered trademarkOrganizations with an established logo in use for 12+ monthsGovernment agencies, departments, ministries, and public institutions
Proof of rightsRegistered trademark (USPTO, EUIPO, UKIPO, CIPO, IP Australia, etc.)Evidence of 12+ months continuous logo use on an owned domainEnabling legislation — the law, statute, or regulation granting the official mark
Trademark required? Yes No No (legislation instead)
Authentication level★★★ Highest★★ Standard★★★ Highest (VMC-equivalent)
Gmail blue checkmark Yes Varies by provider Yes
Supported email clientsGmail, Apple Mail, Yahoo Mail ✶, FastmailGmail, Apple Mail, Yahoo Mail ✶, Fastmail (Gmail and Apple Mail may require a VMC)Gmail, Apple Mail, Yahoo Mail ✶, Fastmail
DMARC enforcement required? Yes Yes Yes
Typical validation time3–5 business days3–5 business days3–5 business days
WebTrust audited Yes Yes Yes
Get startedBuy VMC →Buy CMC →Buy GMC →

Yahoo Mail: Yahoo does not currently require a Mark Certificate for BIMI logos to appear in Yahoo applications. However, if a BIMI record includes a VMC, Yahoo will use it to inform overall BIMI eligibility.

Find your Mark Certificate in two questions

Answer two quick questions and we’ll recommend the right Mark Certificate for your organization.

Not sure which applies to you? Our team can assess your trademark status, domain history, and DMARC configuration and recommend the right certificate — for free.

Contact us →

Mark Certificates at a glance

Verified Mark Certificate (VMC)

For trademark holders

The gold standard for brand authentication in email. Display your registered logo in every inbox with full BIMI support — including the Gmail blue verified checkmark.

Highest authentication level

Broadest email client support

Gmail blue checkmark

Trademark required

Common Mark Certificate (CMC)

No trademark? No problem.

Get your established brand logo into the inbox based on demonstrated common-law use. No trademark registration required — just 12 months of active logo use on your domain.

No trademark required

12 months logo use on owned domain

Accessible entry point to BIMI

Upgrade to VMC when trademark secured

Government Mark Certificate (GMC)

For government entities only.

Put your official seal in citizens’ inboxes — so they know it’s really you. Authenticated by enabling legislation with full VMC-level BIMI support. Available in 30+ countries.

No trademark required

Enabling legislation as proof of rights

VMC-level authentication & Gmail checkmark

Government entities only — 30+ countries

What every Mark Certificate requires

DMARC at enforcement

Your sending domain must have DMARC configured at p=quarantine or p=reject. This is the foundation of BIMI.

SVG logo (Tiny P/S format)

Your logo must be in SVG Tiny Portable/Secure (P/S) format as defined by the BIMI Working Group. Square aspect ratio (1:1) required. SSL.com can advise on conversion.

Owned domain

You must own and control the sending domain. One certificate is required per unique base domain.

One certificate per logo

Each unique logo requires its own certificate. Organizations with multiple logos or sub-brands will need a certificate per logo.

BIMI DNS record

A BIMI TXT record must be added to your domain’s DNS after certificate issuance. SSL.com provides step-by-step configuration guidance.

An authorized, audited CA for all three mark types

WebTrust for CAs Audit

Audited annually by BDO — one of a select few CAs globally authorized to issue VMCs, CMCs, and GMCs

BIMI Group: VMC Guidelines

All certificates issued under the BIMI Group VMC Guidelines, including the Government Mark provisions

BIMI Working Group

SSL.com participates in the AuthIndicators Working Group that defines and maintains the BIMI standard

Full-service support

From DMARC readiness checks to SVG logo conversion guidance and BIMI DNS setup — SSL.com supports the full journey, not just certificate issuance

Ready to put your logo in the inbox?

Choose your certificate type and get started today. Not sure which is right for you? Our team will check your trademark status, DMARC configuration, and logo eligibility — at no cost.

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Take our survey and let us know your thoughts on your recent purchase.

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