Put your verified logo in every inbox
Mark Certificates work with BIMI and DMARC to display your authenticated brand logo or official seal next to the sender name — before your email is even opened. Three certificate types cover every organization, from global enterprises to government agencies.
Compare Mark Certificates
Three Mark Certificate types serve every organization — from private companies with registered trademarks to government agencies with official seals. Compare features below to find the right certificate for your brand.
| Feature | VMC — Verified Mark Certificate | CMC — Common Mark Certificate | GMC — Government Mark Certificate |
|---|---|---|---|
| Who it’s for | Private organizations with a registered trademark | Organizations with an established logo in use for 12+ months | Government agencies, departments, ministries, and public institutions |
| Proof of rights | Registered trademark (USPTO, EUIPO, UKIPO, CIPO, IP Australia, etc.) | Evidence of 12+ months continuous logo use on an owned domain | Enabling legislation — the law, statute, or regulation granting the official mark |
| Trademark required? | ✓ Yes | ✗ No | ✗ No (legislation instead) |
| Authentication level | ★★★ Highest | ★★ Standard | ★★★ Highest (VMC-equivalent) |
| Gmail blue checkmark | ✓ Yes | ⚠ Varies by provider | ✓ Yes |
| Supported email clients | Gmail, Apple Mail, Yahoo Mail ✶, Fastmail | Gmail, Apple Mail, Yahoo Mail ✶, Fastmail (Gmail and Apple Mail may require a VMC) | Gmail, Apple Mail, Yahoo Mail ✶, Fastmail |
| DMARC enforcement required? | ✓ Yes | ✓ Yes | ✓ Yes |
| Typical validation time | 3–5 business days | 3–5 business days | 3–5 business days |
| WebTrust audited | ✓ Yes | ✓ Yes | ✓ Yes |
| Get started | Buy VMC → | Buy CMC → | Buy GMC → |
✶ Yahoo Mail: Yahoo does not currently require a Mark Certificate for BIMI logos to appear in Yahoo applications. However, if a BIMI record includes a VMC, Yahoo will use it to inform overall BIMI eligibility.
Find your Mark Certificate in two questions
Answer two quick questions and we’ll recommend the right Mark Certificate for your organization.
1 — Are you a government agency, department, ministry, or public institution?
2 — Is your logo registered with a recognized trademark office?
Not sure which applies to you? Our team can assess your trademark status, domain history, and DMARC configuration and recommend the right certificate — for free.
Contact us →Mark Certificates at a glance
Verified Mark Certificate (VMC)
For trademark holders
The gold standard for brand authentication in email. Display your registered logo in every inbox with full BIMI support — including the Gmail blue verified checkmark.
✓ Highest authentication level
✓ Broadest email client support
✓ Gmail blue checkmark
✓ Trademark required
Common Mark Certificate (CMC)
No trademark? No problem.
Get your established brand logo into the inbox based on demonstrated common-law use. No trademark registration required — just 12 months of active logo use on your domain.
✓ No trademark required
✓ 12 months logo use on owned domain
✓ Accessible entry point to BIMI
✓ Upgrade to VMC when trademark secured
Government Mark Certificate (GMC)
For government entities only.
Put your official seal in citizens’ inboxes — so they know it’s really you. Authenticated by enabling legislation with full VMC-level BIMI support. Available in 30+ countries.
✓ No trademark required
✓ Enabling legislation as proof of rights
✓ VMC-level authentication & Gmail checkmark
✓ Government entities only — 30+ countries
What every Mark Certificate requires
DMARC at enforcement
Your sending domain must have DMARC configured at p=quarantine or p=reject. This is the foundation of BIMI.
SVG logo (Tiny P/S format)
Your logo must be in SVG Tiny Portable/Secure (P/S) format as defined by the BIMI Working Group. Square aspect ratio (1:1) required. SSL.com can advise on conversion.
Owned domain
You must own and control the sending domain. One certificate is required per unique base domain.
One certificate per logo
Each unique logo requires its own certificate. Organizations with multiple logos or sub-brands will need a certificate per logo.
BIMI DNS record
A BIMI TXT record must be added to your domain’s DNS after certificate issuance. SSL.com provides step-by-step configuration guidance.
An authorized, audited CA for all three mark types
WebTrust for CAs Audit
Audited annually by BDO — one of a select few CAs globally authorized to issue VMCs, CMCs, and GMCs
BIMI Group: VMC Guidelines
All certificates issued under the BIMI Group VMC Guidelines, including the Government Mark provisions
BIMI Working Group
SSL.com participates in the AuthIndicators Working Group that defines and maintains the BIMI standard
Full-service support
From DMARC readiness checks to SVG logo conversion guidance and BIMI DNS setup — SSL.com supports the full journey, not just certificate issuance